Media Contact: Paula Masters
T: 214.693.3450 or pmasters@fatboyusa.com
For Immediate Release
Fatboy® USA Lights-Up
Fatboy® USA Launches an Exciting New Lighting Collection
Dallas, Texas – May 15, 2012 (BUSINESS WIRE) – True to its extraordinary reputation for innovation and creativity, Fatboy® USA, a leading trendsetter in lifestyle products, announced today the launch of the first introduction to their new dynamic lighting collection, Fatboy® Edison the Petit.
Fatboy® Edison the Petit is made from a sleek lightweight Polyethylene material. The LED provides hours of illumination with three different lighting options. Staying true to their brand personality, from the name to the design, Fatboy® adds a playful twist by making the signature Fatboy red label the piece that they say will be the catalyst for lighting up spaces and faces around the world. Undoubtedly, Fatboy® Edison the Petit adds a unique fashionable accent to any modern interior or exterior.
“Our intent is to design and create lifestyle products that provoke, surprise and elevate your spirit,” stated Paula Masters, President and Managing Director of Fatboy® USA. “We believe Fatboy® Edison the Petit meets that criteria. It is the first of many lighting designs we plan on introducing as we diversify our product offerings and lead us into a new phase of growth.”
Launched last year at Maison&Object, Fatboy® Edison the Petit has already garnered attention and created interest from design enthusiasts around the world. Fatboy® Edison the Petit is scheduled to begin shipping in July, 2012. With an impressive lineup of new releases planned for 2012 and a portfolio of best-sellers in today’s innovative design market, Fatboy® USA’s presence at the International Contemporary Furniture Fair (ICFF) is certain to provide a wonder-fuller experience for all. Visit them May 19-22, Javits Center, Booth #1832.
About Fatboy®
Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. The Dutch company has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy® brings energizing comfort and smiles to people in over sixty countries worldwide with a growing line of lifestyle products all designed in the name of a wonder-fuller life. Wrap yourself in the Fatboy® brand experience and share the legacy by visiting www.fatboyusa.com and www.facebook.com/FatboyUSA.
Media Contact: Megan Dudek
T: 972.304.6020 mdudek@fatboyusa.com
FOR IMMEDIATE RELEASE
Fatboy® Breaks Boundaries at C2-MTL
Fatboy® to create an inspirational lounging experience within the innovation village at C2-MTL
May 14, 2012 (DALLAS, TEXAS) - Fatboy® announced today it will be an official sponsor of C2-MTL. C2-MTL is an international gathering for business leaders interested in insights into how creativity can drive their organization’s strategic development. With high profile speakers, thought-provoking presentations and privileged access to business gurus who have figured out how to incorporate creativity into business management, C2-MTL will be an opportunity for participants from industries of all types to develop their business creativity skills and discover tools for stimulating their organization’s innovation capacity.
“Developing creativity at a personal, team and organizational level is imperative for success in a world of accelerating change,” said Paula Masters, President of Fatboy® USA. “Savvy leaders recognize the need, but achieving it can be quite a challenge. C2-MTL will be a platform for leaders to learn how to orchestrate changes in their organizations in innovative ways that will embrace and promote creativity. The Fatboy® brand is all about creating an experience that engages people, so what better way to create an environment that promotes creativity and imagination than by providing energizing comfort with our lounge furniture.”
From May 22 to 25, 2012, C2-MTL will tackle a series of key business issues. The items on the agenda will include: creating an environment that stimulates the emergence of new ideas, breaking down interdepartmental barriers to spur creativity, developing evolutionary business models, the value of R&D, and fostering idea generation and risk taking. C2-MTL’s partners include Sid Lee, Cirque du Soleil, HSM Global and Fast Company, a media company that is at the cutting edge of business innovation issues.
In 2010, IBM published its Global CEO Study, a major survey of hundreds of CEOs around the world that serves as a touchstone for the global business community. “The findings of the IBM Global study are quite striking: creativity is no longer a distinguishing feature of the new economy; it is becoming a key management function for businesses and executives in all industries and all corners of the globe,” said Jean François Bouchard, President of Sid Lee and the main architect of the event. “Creativity is a critical factor for business survival in the age of globalization. C2-MTL will explore the business/creativity dyad and its potential to reshape the business landscape. We must use both sides of our brains in order to fully leverage our ability to think and create. Participants will be prompted to do just that, and will then be able to apply what they learn in their organizations.”
Speakers from a wide spectrum of backgrounds will share their experiences, including noted director Francis Ford Coppola, who will be speaking on the subject “A Brave New World”; former Disney CEO Michael Eisner; Robert Safian, Editor of Fast Company; Arianna Huffington, Editor in Chief of AOL Huffington Post Media Group; Robert Wong, Executive Creative Director of Google Creative Lab; Daniel Lamarre, CEO of Cirque du Soleil; Patrick Pichette, Google CFO and Bill Damaschke, DreamWorks Animation Chief Creative Officer, among many others.
C2-MTL is an unorthodox concept, a conference with an entirely new framework designed to produce a creativity generating environment. C2-MTL has rethought the conventional conference concept to come up with an event featuring one-of-a-kind meetings, immersive exhibitions and activities, a creativity Boot Camp and collaborative sessions, all set in an innovation village filled with Fatboys.
“We want this to be a content driven experience that creates a conducive environment for learning creative leadership skills, spurs participants to think deeply about their business issues and helps them build a culture of creativity in their organization,” said Benoît Berthiaume, Executive Producer of C2-MTL.
The C2-MTL conference will be held in the storied New City Gas Co. building, a historic 19th century complex that supplied gas to the city’s streetlights in the 1920s. Located in Griffintown in the heart of Montreal’s Quartier de l’innovation (innovation district), the complex will be entirely refurbished and restored to bygone glory in order to enhance the participant experience.
Cirque du Soleil, a creative partner of C2-MTL, will devote its talents and energy to supporting the event. “Our people are contributing ideas that will transform the participant experience at C2-MTL and make it an event people will long remember,” said Daniel Lamarre, CEO of Cirque du Soleil. “Our teams’ creativity extends well beyond the trapeze and the tight rope. Expect the unexpected.”
For more details please visit www.c2mtl.com.
About Fatboy®:
Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. Fatboy® has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy® brings energizing comfort and smiles to people in over fifty countries worldwide with a growing line of lifestyle products all designed in the name of a wonder-fuller life. Wrap yourself in the Fatboy® brand experience and share the legacy by visiting http://www.fatboyusa.com and http://www.facebook.com/fatboyusa.
About C2-MTL:
A brave new commercial world requires brave new business models, and from May 22-25, 2012, Montreal’s C2-MTL (as in Commerce + Creativity) conference will go where no business conference has gone before. Curated by creative agency Sid Lee, this unprecedented gathering of international business leaders is a completely new kind of annual business conference, one that explores the relationship between commerce and creativity, as well as its potential to redefine business. C2-MTL is giving notice that the business conference of the past is exactly that: in the past.
We are proud to announce Fatboy® will provide an inspirational environment at C2-MTL, a global conference curated by Sid Lee. Taking place May 22-25 in Montreal, speakers from a wide spectrum of backgrounds will share their experiences, including noted director Francis Ford Coppola, who will be speaking on the subject “A Brave New World”; former Disney CEO Michael Eisner; Robert Safian, Editor of Fast Company; Robert Wong, Executive Creative Director of Google Creative Lab; Daniel Lamarre, CEO of Cirque du Soleil; among many others. Learn more about C2-MTL here: http://c2mtl.com/. Stay tuned!
Wishing every mother around the world a WONDER-FULLER MOTHER’S DAY! It’s your day for ‘so much nothing to do’! So, kick back and relax.
What are your plans for the weekend!? Fatboy® will be relaxing at the Atlanta Food and Wine Festival in 21c Museum Hotel’s ultra-creative Connoisseur Lounge with unique mix of contemporary art, Southern hospitality and thoughtful design! Join us for a weekend of fun and lots of cozy lounging. Check it out: http://atlfoodandwinefestival.com. HAPPY FRIDAY!
The party continues… In what promises to be a night of spectacular beauty
and oddity, Original Makers Club and Esquire magazine are throwing this
year’s 21c Museum Hotel Derby Party and Fatboy® will be there providing
endless comfort! Taking place tonight after the Kentucky Derby, this
vintage circus-themed party guests will enjoy live music while relaxing on
Fatboy® originals, entertainment and an open bar. Let the fun begin!
www.21cLouisville.com/DerbyParty.
Is everyone pumped for the Kentucky Derby today!? You can find Fatboy® in
the middle of the action at 21c Museum Hotel for a full weekend of
Derby-related festivities! Fatboy® is lounging right outside of the Proof
Bar where films are being shown by international artist Anthony Goicolea. So
grad a beverage, unwind on a Fatboy and enjoy the celebration! For more
information about the weekend events visit
http://www.21cmuseumhotels.com/louisville/visit/calendar/.
SPOTTED: Stella is a BIG Fatboy® fan (or should we say little?) Either way, she loves kickin’ back with so much nothing to do on her Fatboy® junior. Have you taken your Fatboy® break today?
Fatboy® USA is in search for an inspirational and creative individual to lead sales initiatives in New York and the Northeast region. This challenging, yet extraordinary position, is a great opportunity for an individual who seeks to be part of a European lifestyle brand that is now taking North America by storm.
Do you get bored with status quo? Are you an independent thinker, and a self-motivated individual with an entrepreneur spirit? Do you have sales experience in the industry, an extensive network within the different distribution channels including independent retailers, commercial businesses and high-end lifestyle stores? Are you a pro at managing key accounts, supporting clients, and keeping up with relevant developments to get achieve sales goals? Do you have 3 or 4 years management experience, as well as a degree in economics, management, sales or marketing? If so, then we’d love to hear from you. Check out the sales position specifics or send us your story and resume to sales@fatboyusa.com. We invite you to wrap yourself in the Fatboy® experience for a wonder-fuller life at www.fatboyusa.com and www.facebook.com/fatboyusa.
We are proud to announce our Limited Edition Fatboy® Fluor collection!
The current fluorine-color trend can only go unnoticed when being colorblind. The new residential trend is very colorful. The application of different bright colors in one interior combined with sparkling combinations of fluorescents is totally hip and trendy. You know Fatboy® likes to be trendy too and even though it might be considered a fashion risk, we know it won’t be one for us!
The series of fluorescent colored limited edition Fatboy® products are available in two colors, yellow and orange. A significant extra feature is that each of these limited edition Fatboys has its very own serial number, so you know what item of which series you have managed to get your lucky hands on.
Only a few Fatboy® Family members got the honor to be partakers in this limited edition collection and the lucky participants are the Junior and the Point. They are proud of their bright new colors and can’t wait to be your brightest piece of furniture, adding a fluorescent touch to your interior!
Even though these won’t be available until May 15, we are letting you know first because you are all such amazing fans and thought we’d brighten your day with the opportunity to preorder these fabulous fluorescents! All you have to do is email your order to fatboyfan@fatboyusa.com along with your name, number and shipping address and we will make sure you’re first in line to get very own Fatboy® Fluor!
Wishing you a surprising and colorful day!
